A pair of blue jeans can probably be found in any person‘s wardrobe. They can regularly be seen on the catwalks in different forms and shapes, be it boyfriend jeans, skinny jeans or flared jeans, just to name a few.
We track down on history! Where do the versatile and practical trousers come from? A look back at the history of fashion will explain:
During the California gold rush (1848–1854) robust fabrics were in short supply. A 24-year-old German immigrant discovered a very resistant material in the French city Nîmes, called „serge de Nîmes“ and he brought it to San Francisco.
He started to use it for the American miner’s tents. When the diggers found out how practical the material was, they made aprons out of it. The German-born American observed this behavior and he liked the idea. So he refined it by producing overalls and trousers with the French material. In the production, he followed certain cotton trousers from the Italian city Genoa. In French, the city is called „Gênes“ – so the „Gênes“ made of „serge de Nîmes“ became American „Denim-Jeans“.
Since the workers always had to carry a lot of heavy items in their pockets, the inventive man fixed the trousers by attaching rivets. To cut costs he only dyed half of the fabric with Indigo. That is how the typical denim coloration came into being.
In May 1873, the man called Levi Strauss received patent on these trousers. This date is now considered the official birthday of the “blue jeans.”
We say thank you, for this wonderful invention! We cannot imagine fashion without denim anymore.
P. D.: You can shop all navabi jeans here.